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Great Divide stood as Denver's biggest and best-known independent brewery for decades — a beacon on the craft beer shelf that won acclaim, awards and fans.

State of play: Now in its 28th year, Great Divide Brewing is struggling to stand out in a cooler filled with colorful craft cans.

What's new: The brewery's new, bold redesign hopes to solve that problem.

The big picture: The new look is part of a fresh approach at Great Divide after a few tough years.

Yes, but: Dunn says having the company under one roof — and not split between buildings — is boosting morale and creativity.

What they're saying: "Most importantly, we wanted to make sure the name Great Divide stood out," Dunn told John in an interview this week. "We went from beer style heavy to brewery heavy" in terms of branding.

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