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A focus group for Blue Bunny ice cream goes off the rails.
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LE MARS, Iowa -- It isn't often that a Siouxland-made product gets a shoutout on national television, but Blue Bunny ice cream was the freezer-aisle focus of a sketch on NBC's "Saturday Night Live," which aired live Saturday evening.
The six-minute sequence, which featured guest host Benedict Cumberbatch and SNL regular Heidi Gardner as members of a focus group trying a new ice cream flavor, came as a surprise to Jeremy Hrynewycz, brand marketing director for Le Mars-based Wells Enterprises, makers of the Blue Bunny brand.
"We learned about (the skit) as it aired," he said. "One of our colleagues was watching the show and texted everyone about the skit. We couldn't believe it! We loved it! The skit is so fun!"
The Blue Bunny focus group depicted in the sketch -- sampling a fictional "Peanut Brittle Pie"-flavored ice cream -- offered feedback that was by turns inappropriate, taciturn and nonsensical.
"Yeah, guys, we're not really looking to taste memories of the Dust Bowl here," SNL actor Mikey Day, playing a Blue Bunny employee, said to the focus group in response to Cumberbatch's meandering, cowboy-philosopher reaction to the ice cream flavor.
The sketch was likely inspired by the company's new "We Make Fun" advertising campaign, in which the Blue Bunny headquarters is run by bunnies.
Hrynewycz said one of the campaign's commercials featured a focus group that shared their thoughts on Blue Bunny's soft-serve Twist Cones.
"SNL seems to have taken a liking to our campaign and that video spot, in particular, as it appears that is what the skit is replicating," he said. "The ultimate goal of the campaign was to establish Blue Bunny as a brand that stands for fun, and this skit takes that to the next level."
"At Blue Bunny, we are all about defending and championing fun," Hrynewycz added. "We couldn't imagine a better platform to display that than 'Saturday Night Live.'"
There are more than 2 million farms in the United States, about 98% of which are operated by families, individuals, family partnerships, or family corporations,
. About 87% of all agricultural products in America are produced on family ranches or farms. A single farm feeds an average of 166 people per year, both in the U.S. and abroad. Even so, farming is a mere sliver of the U.S. economy, representing just 1% of America’s GDP—farm and ranch families make up less than 2% of America’s population.More African Americans are operating farms now than ever before, likewise for Hispanic and Latino farm operators. One in four farmers are beginning farmers, a term that represents those with fewer than 10 years in agriculture work—their average age is 46. About 11% of U.S. farmers served or are serving in the military.The U.S. imports $129 billion worth of agricultural products a year, but the country maintains a positive trade balance by exporting $137 billion worth.
compiled a list of the most valuable crops grown in Iowa using data from the
state agriculture overview. Crops are ranked by total annual value of production as of Feb. 2, 2022.Keep reading to see which crops grown in Iowa are the most valuable.You may also like:
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