Blue Bell Ice Cream doesn't appear to be as well-loved on a national scale compared to the adoration the brand is given by its fellow Texans.
The Brenham-based company, which sits in supermarket freezers across 22 states, was included on a list of ice cream brands that use the lowest quality ingredients by popular food magazine Eat This, Not That! The Texas-brand was last on the list, coming in ninth behind Baskin Robbins, with Nestlé Drumstricks and Great Value making the list.
According to the Blue Bell Ice Cream nutrition facts, the classic Homemade Vanilla flavor uses the tried-and-true milk, cream, and sugar (and they even are at the top of the ingredient list!), but also fills out the recipe with high fructose corn syrup, cellulose gum, and vegetable gums.
Blue Bell was also named the worst store-bought ice cream brand in the country, with 20% of people surveyed by Mashed putting it in last place. Contrary to the feelings of those surveyed, Blue Bell claims 52% of the ice cream market in Texas and is considered the third largest ice cream company by revenue in the country with $671.4 million, behind the massive industry of private label brands with $1.304 billion in revenue, and Ben & Jerry's in second at $863.1 million, according to Zippia.
The brand had to pull all of its products from shelves in 2015 after a listeria outbreak that killed at least three people and made 10 others sick. The company recalled 8 million gallons of ice cream and closed to deep clean and replace equipment at its three plants in Brenham, Sylacauga, Alabama, and Broken Arrow, Oklahoma. The ice cream was back in stores by the end of the year.
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Blue Bell Creameries, neon sign. (Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images)
Former Blue Bell CEO Paul Kruse was charged with conspiracy in 2020 after being accused of trying to conceal the outbreak following a five-year investigation. The trial begins August 1 in Austin. The company pled guilty in 2020 to a related case and agreed to pay a combined $19.35 million in fines, forfeiture, and civil settlement payments. The settlement is reportedly the second-largest amount ever paid in the resolution of a food safety matter.