Life is not a template and neither is mine. Like several who have worked as journalists, I am a generalist in my over two decade experience across print, global news wires and dotcom firms. But there has been one underlying theme in each phase; life gave me the chance to observe and tell a story -- from early days tracking a securities scam to terror attacks and some of India's most significant court trials. Besides writing, I have jumped fences to become an entrepreneur, as an investment advisor -- and also taught the finer aspects of business journalism to young minds. At Forbes India, I also keep an eye on some of its proprietary specials like the Rich list, GenNext and Celebrity lists. An alumnus of Xavier Institute of Communications and H.R College of Commerce and Economics in Mumbai, I have worked for organisations such as Agence France-Presse, Business Standard, The Financial Express and The Times of India prior to this.

Image: Creative Touch Imaging Ltd./NurPhoto via Getty Images T he demand for home appliances often escalates during the festive season, though factors such as inflation and discretionary spending impact retail buying. A dipstick for this segment shows that while demand has improved year-on-year from a low base last year, sales in the second half of the year are expected to be better than the first half. Godrej appliances, in the current financial year, is close to 50 percent value growth in comparison to the same period last year. “We anticipate that the mass segment consumers who have been postponing purchases will come forward during festive and expect some improvement in discretionary spending towards appliances,” says, Kamal Nandi, executive vice-president and business head of Godrej Appliances, a business of Godrej & Boyce.

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